Wednesday 24 April 2013

 

We’ve been tracking developments on the HTC M7 smartphone and as we get closer to an expected release the more we hear. This is a notable Android handset and will be truly viable competition against some of the best phones on the market. It looks set to be a big success for HTC and we now have some carrier news for potential HTC M7 customers in the US. If accurate it seems that Verizon could be late to the game leaving the other 3 major US carriers to get a head start on sales.

Previous leaks on US carriers for the HTC M7 suggested that AT&T, Sprint and Verizon all looked set to carry the phone and that it was still possible that T-Mobile would also carry the M7. However although it now seems that all four major US carriers will supply the HTC M7, it appears that launch partners for the M7 will be AT&T, Sprint and T-Mobile. The ubiquitous “trusted sources” are now saying that although Verizon will carry the M7 at some point, it will be delayed.

No reason has been given for the Verizon delay but it is speculated that it may be to allow a gap between the M7 and Verizon’s HTC Droid DNA that only released in November, as they are similar in many ways. Yesterday we gave you news of a possible release of the HTC M7 in the UK and the rest of Europe on March 8 although this is not yet confirmed.

There is still no release date, rumored or otherwise for the M7 in the US but events are taking place on February 19 in London and New York where we hope to hear more. Remember the HTC M7 could just be a codename for this smartphone and that when it’s announced it may well be titled something entirely different. Whatever it’s called it’s one to look forward to as we’ve already heard leaks of a 1.7GHz quad-core processor, 4.7-inch full HD display, 2GB of RAM and possibly a 13-megapixel rear camera, all running Android Jelly Bean.

We’ll continue to bring you developments on the HTC M7 and of course the news from the events taking place on February 19. You may also be interested in our comparison of the HTC M7 vs. Galaxy S4. Are you hoping to purchase the HTC M7 when it launches in the US or elsewhere.

 




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 Although HTC has developed several notable Android devices, such as the Dream (the first ever Android phone) and the Evo 4G (the first 4G phone on Sprint's WiMAX network), it has struggled financially in recent years due to the growing success of (and loss of market share to) other vendors such as Samsung and Apple. In some markets HTC had developed numerous carrier-specific phones and relied heavily on wireless providers to promote its products, a strategy that was unsuccessful in the face of Samsung and Apple's strong marketing efforts.The company's flagship phone in 2012, the One X, received critical acclaim from reviewers, but was overshadowed by the Samsung Galaxy S III and iPhone 5 and was commercially unsuccessful.

In response, HTC chose to take bigger risks with its next flagship device in order to make it stand out better among its competition, which included a major overhaul of its Sense user interface, and a new marketing strategy which will see the company take a more direct role in promoting its products. For 2013, HTC planned to double its marketing budget in comparison to 2012.

Details of this rumored new HTC device, codenamed the M7, leaked from various sources in the weeks prior to its official debut. HTC's CEO Peter Chou officially confirmed and briefly revealed a prototype for the new device during a company event on February 1, 2013. Leaked information speculated that the M7 would run Android 4.1.2 and HTC Sense 5.0, include a 4.7-inch 1080p display, 2 GB of RAM, a quad-core processor, a 13 megapixel camera, and 32 GB of internal storage. It was also indicated that the M7 carried design traits from the Butterfly.


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